Sammy Bentwood 20 and 24

Learning Outcome 2 (U20): Be able to plan a cross media advertising campaign to a client brief Both pass tasks were completed in a group with me, Ben, Solly, and Paige. The merit and distinction tasks were completed individually by me. P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief    Concept and plan The concept for the campaign will be to portray the drink as exciting and nostalgic to the two target audiences of teenagers and 30-year olds. The campaign will have a retro, 90s aesthetic, which will entice the target audience to purchase the drink as it is nostalgic and aesthetically pleasing to them. The advertisements will show a life without PhizzWizzard, which will be portrayed as dull and boring. However, when PhizzWizzard is brought in, it will be bright in colour, representing the happiness and confidence individuals will feel after consuming it.  The moodboard above shows the aesthetic of PhizzWizzard. It includes ...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry  P4 (U24): Explain the behaviours and attributes required for a specific job role  This P4 task was completed in a group with Solly. Photographer Professional  Time management: A photographer needs to have excellent time management skills to ensure they are not wasting or missing opportunities. For example, as photographers are often hired for individual jobs for brands, they must organise their time to ensure they do not miss any jobs by spending too long on one. They also must make sure they spend the correct amount of time on each sector of their job, such as not wasting time on setting up equipment that is not needed. Public image: A photographer needs to ensure they have a good public image and reputation. This is because if they are well liked and known in the advertising industry, more suitable clients will seek out to hire them and work with th...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry  P3 (U24): Describe what skills are required for differing media industry job roles  Job roles graphic designer project manager market researcher talent agent copywriter director media planner web designer social media manager illustrator  brand strategist photographer digital marketer production manager video editor Group work with me, Ben, Solly, and Paige Photographer (done by me) Copywriter (done by me) Illustrator (done by Paige) Web Designer (done by Paige) Social media manager (done by Ben) Talent agent (done by Ben) Graphic designer (done by Solly) Producers (done by Solly)

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries  D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries  Disney Plus Google Images The American-based, subscription video-on-demand service primarily distributes films and series produced by Walt Disney Studios. It was launched in March 2020 in the United Kingdom, just in time for the first Covid 19 lockdown, and is available world-wide.  Audiences Disney+ appeared to launch with three groups in mind – families with young kids, Marvel fans and Star Wars fans. Beyond that, Disney hasn’t focused on demographics who aren’t interested in that type of content. That puts the pressure on to retain subscribers and attract new subscribers while competing with Netflix, HBO Max and others. The general conclusion of the study is that Disney+ has a higher percentage of white users under 35 than the average streaming service. Fo...