Research Portfolio (U20: P1, M1) (U24: P1)
Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1(U20): Describe an existing media advertising campaign Ariana Grande - Promoting 'sweetener' album Google Images Aims and objectives The aims and objectives of the marketing/promoting strategy were to create awareness about the album that singer, Ariana Grande would be releasing, called 'sweetener'. This is with the intention of selling a large amount of albums, bringing in a large revenue. They also used social media to create awareness, and used many different platforms to reach a mass audience of people that may not already be fans of Ariana Grande. Target audience Ariana Grande has a young target audience of 10-20 year olds. This is because she rose to fame from starring in the children's television show, 'Victorious' on Nickelodeo...