Discuss technology (U24: P2, M1)
Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P2 (U24): Explain the use of converging technologies within an identified sector Convergence Media convergence is the merging of existing technologies to create new forms that bring together different types of media and applications. Through media convergence, modern devices can interact with a variety of media types. For example, whilst in the past if an individual wanted to take a photograph, they would need a camera, now a modern smartphone can take it. M1 (U24): Discuss how the industry has utilised developments in technologies Google Images Modern technologies have been used so audiences can access products in multiple ways. One way this is present is through audio/visual billboards, which is a form of distribution, whilst also demonstrating the development with modern technology. The Share a Coke campaign is an example of this. Coca-Cola created interactive bill...